Tag Archives: social networking

Social Media in 2012: 7 Major Things to Expect

26 Jan

As this year begins to unveil its windfalls and ills, we need to think ahead of the possible events of the year and how the events of 2011 may impact our lives in 2012.

Importantly, social media soared to a new height in 2011; it wove itself into traveling, learning, shopping, entertainment etc. Facebook surpassed 800 million users; Google Plus rose to compete with Facebook; and Twitter users began to increase again. Also, cloud technology became increasingly adopted by several businesses, and mobile communication began a powerful uptrend.

Though no one can accurately predict the future, here are 7 predictions to help your business Continue reading

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Last Week’s Gist (Review) – Crystal Web

28 Feb

Last week was a very interesting one.

A picture showing all images used last week on Crystal Web

An extremely fascinating gist is that of an Egyptian man in his twenties, Gamal Ibrahim, who named his baby girl ‘Facebook’ to honor the role played by Social Networks in their recent revolution.

It is funny how the Internet has changed the world. It is quite interesting that Egyptians credited Facebook, Twitter and other social networks for their successful revolution. Egyptian youths made use of the Social Media to organize the protest which began on January 25 and eventually resulted in the ousting of President Hosni Mubarak who has been in power for 30 years.

One of the very popular Egyptian newspapers wrote that he gave his daughter that name to “express his joy at the achievements made by the youths”.

Also, the discussion on the succession plan for Steve Jobs, CEO of Apple Inc is getting exciting. BBC news featured how Apple’s shareholders voted at their annual meeting against a proposal to formally disclose a succession plan.

More so, there is so much anxiety about the gradual drift of young people away from blogging. PCWorld: Small Business Center posted an article titled Farewell, Blogs! Your Days Are Numbered while The New York Times featured an article titled Blogs Wane as the Young Drift to Sites Like Twitter

I hope your week was eventful.

On Crystal Web, we had some really interesting articles:

Monday

How Facebook CEO, Mark Zuckerberg, Built a Giant Company from Nothing

This article reveals how rapid Facebook has grown, and how much the company has achieved in its seven years of life plus how people have yakked about Mark Zuckerberg’s awkward social manners. It also features Zuckerberg’s background and the secret behind Facebook’s success.

Here’s an important quote from the article,

“Zuckerberg built his giant company by constantly recreating Facebook in line with occurring trends.”

Read More Here

Tuesday

How Biz Stone Became a Mighty Force on the Internet and Co-founded Twitter

In this post, Biz Stone divulges some of the important secrets that led to the success of Twitter, Blogger, Xomba and Odeo where he has worked in the past.

You’ll find some of those amazing thoughts of Internet entrepreneurs like Biz Stone to help you lift your thinking.

Read More Here

Wednesday

Blogging for Success Anywhere in the World: Suggestions from Millionaire Bloggers

This post features really powerful statements made by some A-list bloggers who make six-figure incomes regularly.

Chris Garrett, Chris Brogan, Darren Rowse made some extremely important suggestions that can help you become a millionaire blogger anywhere in the world.

Read More Here

Thursday

Maximizing Your Social Media Strategies: Advice from Thought Leaders in Internet Marketing

The recent anxiety about a likely demise of blogging in the face of rising social networking and other media has necessitated this article. Thought leaders in Internet Marketing have a cautionary advice. Here’s an excerpt,

“You should supplement your social media strategies with a strong content driven website to strengthen your relationship with customers while getting more customers at the same time”

Read More Here

Friday

Business Tips: 5 Practical Steps to Achieving a More Productive Day

These are the days of extremely stiff competitions, unparalleled complexity and very rapid changes in the way business is done on the World Wide Web.

These business tips are aimed to help you make every day more productive. It features sound advice on how to plan better and control your day in order to compete successfully in spite of very little time.

Read More Here

Maximizing Your Social Media Strategies: Advice from Thought Leaders in Internet Marketing

24 Feb Image of special boxes & a group of people

Internet marketing has taken a sudden shift since the beginning of growth in social media and networking. Every aspect of internet marketing has brought more challenges as the web continues to change very rapidly. Competition is stiffer, and internet marketing itself has become more complex.

Image of special boxes & a group of peopleSurprisingly, internet marketing is more interesting in theory; the execution is what actually separates the men from the boys.

Lately, there is a lot of contention about the role of social networks in internet marketing and the relevance of previous marketing strategies.

Scott Monty wrote on his blog that,

“The focus on Twitter and Facebook is understandable: they’re nearly universal, they’re easily accessible via mobile devices, and there’s the ability to instantly connect users’ thoughts, actions, & comings and goings via those platforms.”

Other thought leaders in the area of internet marketing have been compelled to continue to gather more knowledge and adapt to changing times.

Experts in Search Engine Marketing & Internet Marketing of ClickThrough noted the recommendation of Bradley Little of Nielsen McKingsey Company that,

“Using social media as a marketing channel can be very effective and one of the best ways to understand the impact networking sites such as Facebook can have is by looking to the past.”

Stephan Spencer’s position is that,

“If you are going to get involved with a new technology, don’t just jump head first without taking the time to understand what you are about to get into”

Thus, careful planning and tactical execution of social media strategies is totally unavoidable in order to successfully market your business on today’s world wide web.

To begin on the right foot, here are some very insightful questions posted by Lee Odden in his article, ‘10 Questions for Social Media Measurement Success’.

  1. What goals do you hope to achieve from a social media marketing effort?
  2. Are web and social media synced?
  3. What measures of success (KPIs and Outcomes) will be used?
  4. Is there a strategic plan for coordinating and measuring social media efforts across the organization?
  5. What are current measures?
  6. Where to start?
  7. What’s the current tactical mix?
  8. Is a dashboard and social media marketing management tool used for content promotion?
  9. Moving forward, what will it take to transition from fragmented efforts to something more coordinated?

10.  Is there an internal social media council or group tasked with assessing social media strategy, and how will their role affect defining goals and ongoing performance reporting?

Though these questions are directed to well-formed organizations, individuals and small businesses have a lot to learn from them. Until you begin to focus on what exactly you want and how exactly you are trying to achieve it, you may be wasting too many resources.

Moreover, in order not to lose in the end, it makes good sense to ensure you secure and control your fan base, and then turn them into loyal customers.

In an article on Marketing Profs written by Jessica Shieh, a digital strategist, she posited that,

You should supplement your social media strategies with a strong content driven website to strengthen your relationship with customers while getting more customers at the same time.

She made it clear that you have to,

  • Chart a roadmap, focus on your goals, get the right team in place and remain flexible;
  • Bring all your fans to your own site to gain control over them;
  • Create strong relationship with your fans and;
  • Continue to find new segments to enter.

She wrote,

“In our fully connected world, it is no secret that the Web is changing every day. Considering the possible shift away from Facebook, marketers are beginning to spot reasons to work to bring their fans back home. Doing so will give the brand a better chance to initiate a compelling, collaborative—and ultimately trackable—Web experience”

From the above assertions, the golden advice is to have a practicable roadmap for your internet marketing. Hence, you should find a way to integrate all your marketing efforts and secure your visitors one way or another.

Very importantly, ensure your strategy includes a content-driven site to gain control of your fans rather than leave them to their fate in a web space filled with contradicting information, especially on social networks.

Talking about content creation, Adam Singer gave us 6 rules of great content:

  • Non-promotional
  • Relevant to reader
  • Closes a gap
  • Well-written
  • Relevant to your company
  • Gives proof

However, there are situations where social media may be difficult to use in business promotion.

Adam singer reported a presentation by Kipp Bodnar during the 2010 MIMA Summit. Kipp Bodnar gave instances where social media doesn’t make sense:

  • If you have a tiny customer base (perhaps you have only 5 customers).
  • If the people you are trying to talk to can’t access the internet.  Many people in regulated industries can’t access the outside internet from work. (I.e. some military/electric industry).
  • If you or your business don’t have an advocate that can help you.
  • Velocity and volume – tough for social media in the beginning.  You can potentially create quick velocity but quick volume would be difficult.
  • If you have a lack of resources you shouldn’t engage in social media.  This seems like a big pain point for organizations.  If you lack the time or resources it makes it difficult to be successful.

In the light of these facts, please check your current social media strategy. Ensure you have charted a roadmap and you have an overall objective; and then remain flexible.

Further Reading on Business Marketing

  1. 9 Tips You Need to Write and Respond to Emails Professionally
  2. Social Networking Vs Blogging & Email Vs SMS – Struggle For Existence
  3. How to Upgrade Your Internet Marketing Strategy to Gain Competitive Advantage Using ‘Strategic Positioning’
  4. Self-Branding: How to Separate Yourself from the Crowd & Build Credibility on the Internet
  5. How to Maximize Your Email Marketing Strategy in 2011: What is Right & What is Wrong?

SCOTT MONTY’s Secrets: How He Used Power of Social Media to Drive Ford’s Success

19 Feb

Scott MontyWe have witnessed a boom in the use of online social media and networks by internet users in the last few years. While several organizations are still searching for the best social media strategy, Scott Monty has succeeded in powerfully marketing and promoting Ford products through effective audience engagement.

In just about 3 years of being the head of social media at Ford Motor Company, he has succeeded in creating effective and efficient social networks on Twitter and Facebook together with an impressive social media blog, the Ford story where loyal fans ceaselessly yak about Ford products and also recommend them to others.

More interesting is that fact that Monty has taken audience engagement beyond the generic Twittering and Facebooking or the regular blogging.

He understands the art of actively engaging internet users.

Before the launching of Ford Fiesta, he engaged the whole internet community in a joint sport called Ford Fiesta Movement where many internet users were engaged in discussions and videos on a product that hadn’t been launched. Recently, he began another social buzz, Ford Focus Rally.

The secret behind Scott Monty’s success is quite obvious from a few facts:

Scott Monty saw the end from the beginning: He had a holistic plan. In an FIR interview, shortly after he was employed, his answers revealed that he had a full plan of action.

Right from the outset of his job, he put forth the right foot. Neville Hobson , in 2008, ran article on how he used Twitter to defuse rising criticism against Ford Motor Company.

Scott Monty’s knows how to tap the power of creativity: Creativity is induced by deep passion.

Monty is recognized as a very personable and passionate helper who was able to draw on his creativity using his passion to help people solve problems.

Scott Monty Focused more on Community Engagement than Information control:

Monty has recognized that controlling information is not the ultimate business strategy in social media. As remarked earlier, he focuses on a more powerful engagement of its audience through more interactive means.

SkiddMark remarked that:

“Ford … embraced social media, bringing on board Scott Monty who has transformed Ford’s dialogue with its customers and engaged many thousands in the most interactive campaigns of 2010.”

Scott Monty believes in what he does: It is so interesting that he did not stop at starting a blog for his company, he started another blog for himself, http://www.scottmonty.com/, where he shares his own ideas with the world.

Interestingly, Scott is a graduate of Boston’s University School of Medicine, though he also got an MBA from the same school at the same time. He spent most part of his early years in advertising and marketing before developing a passion for blogging, pod casting etc. He has now risen to become a voice and force in Online Marketing.

Scott Monty’s Style has been to listen to conversations, assess audience perspective, then engage and repeat until the wanted perspective is being passed across.

Which successful internet entrepreneur, business strategist or online marketer do you want us to discuss? What aspects of their lives are you particularly interested in?

Further Reading on Business Stories of CEOs and Founders

  1. Meet the Founder and CEO of Groupon.com, Andrew Mason, who Declined $6 Billion offer from Google
  2. Meet the Lady Millionaire, Ali Brown, Who Started Out Without a Coach or Mentor
  3. What Founding CEO & Cofounder of Skype, Niklas Zennström, Says About Business
  4. Meet GoDaddy CEO, Bob Parsons Who Said “I’ve earned everything I’ve ever received”
  5. How Cofounder & President, Arianna Huffington Started Huffington Post & Sold to AOL for $315 million
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