Tag Archives: Social Media

Social Media in 2012: 7 Major Things to Expect

26 Jan

As this year begins to unveil its windfalls and ills, we need to think ahead of the possible events of the year and how the events of 2011 may impact our lives in 2012.

Importantly, social media soared to a new height in 2011; it wove itself into traveling, learning, shopping, entertainment etc. Facebook surpassed 800 million users; Google Plus rose to compete with Facebook; and Twitter users began to increase again. Also, cloud technology became increasingly adopted by several businesses, and mobile communication began a powerful uptrend.

Though no one can accurately predict the future, here are 7 predictions to help your business Continue reading

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Social Networking Vs Blogging & Email Vs SMS – Struggle For Existence

1 Mar

Welcome to March 2011.

Our world today has greatly changed with the coming of the Internet and mobile communication devices.

Interestingly, these changes are very similar to the popular theory of ‘Succession in Ecosystems’.

Picture of a Tiger facing Internet Components

Let us consider ‘Succession’ in ‘Internet Evolution’.

The Internet is dynamic just like the environment we live in. The steady changes of a vegetational community over a period of time are the same as the gradual changes in web platforms, affecting the whole web space.

Now, the population in a given habitat (just like each evolving components of the Internet – Social Media, Search Engines, Mail Services etc) is normally influenced by,

  • Predation
  • Competition
  • Parasitism
  • Coevolution

Consequently, it is normal for ecosystem to reach a point where changes would continue at a very slow pace, and the vegetational site (the evolving components of the Internet) would be dominated by long-lived, highly competitive species.

This point is called climax.

So far, on the Internet, you would have noticed a sudden rise in the use of a particular service, and then the enthusiasm declines and later stabilizes.

Can Email Go Away?

We must be factual and realistic in order not to get off the train just before a breakthrough.

Charles Darwin theory of evolution mentioned ‘Natural Selection’ whereby only creatures with the natural aptness for a particular habit or strength survived certain climates that wiped out the rest of the world.

The Internet is evolving. Some services have come to stay while others are still evolving.

Note!

Though, a few reports have mentioned a dwindling interest of young people in the use of e-mail (who instead prefer to use SMS), it is obvious that at this stage of their lives, they have little or no need for a formal messaging service.

However, executives and employees in organizations still make use of email services to a large extent to handle formal communications which form the hub of organizational communication.

An article on PR Newswire, on the Rules of Effective Email Marketing reveals that email marketing still stands as one of the most effective tools for effective digital marketing.

You should note that, the buzz around social networks (Twitter, Facebook. YouTube) will continue for a while, and then something else will come and create normalcy.

Now,

The point of this article is, when everything finally gets to normalcy, the people that have retained their blogs plus email contacts and have developed their marketing capacity in these areas would be the ‘King of the Forest’- the long-lived, highly competitive species.

As you change with the rapid changes on the Internet, do not throw away the baby with the bath.

Can blogging really die?

Today, there is so much talk about a likely dearth of bloggers as other Social Media begin to attract the younger generation, especially teenagers.

The fact is, a content-driven blog with a strong control of its audience has no marketing competitor as of today.

The difference is, while social networks have control over you, your audience and your activities, with a blog, you in charge. And what is safer than being in charge? It’s like the difference between an employee and a business owner. The employee may be earning as much as the business owner is making, and the business owner may be working twice as hard as the employee but time will separate the men from the boys if the business owner stays long enough and do the right things.

Statistics that support the dearth of bloggers forgot to put one thing into consideration – the primary occupation of teenagers and the reason for a slight increase in corporate blogs. An article by The Globe and Mail supports this fact. They state that the report on blogs’ death is greatly exaggerated.

Blogs provide avenue for leading individuals and organizations to reveal their expertise and leadership and thus gain competitive advantage in such a way that can never be realized through Twitter or Facebook. Moreover, blogs serve as powerful content stations while Social Networks aid easy circulation of contents.

A plausible cause of this statistics is the competition on the Internet today which has created barriers to entering the blogosphere – time, energy and creativity. Thus, only individuals or organizations with a natural aptness for blogging will remain as the long-lived, highly competitive bloggers.

Talking about individual bloggers, many of them still make enormous amount of money online.

Darren Rowse who owns ProBlogger Blog Tips recently posted an article, Why My Accountant Thinks I Robbed a Bank. In this post, he describes how he still makes money from his personal blog. Two particular tips he emphasized are:

  • Creating & Selling His Own Products and,
  • Investment in Personal Learning.

Also, Brian Clark has continued to earn huge income through his blog, Copyblogger.

One thing that scares many people away from blogging is the marketing of their blog. In an article by Pamela Wilson on Copyblogger, 6 Questions to Ask Before You Spend a Dime on Graphic Design, Pamela gave a general advice on marketing;

  • Think
  • Plan and
  • Create

The truth is, ‘blogging’ may change name but not its essence. We may stop referring to these content-driven sites as blogs but they have a crucial space to fill in the World Wide Web.

This is becoming more obvious. Consider people like Andrew Sullivan who recently moved to ‘Newsweek’ and ‘Daily Beast’ to continue blogging in another way. Andrew Sullivan himself said that, “though we will continue to evolve, there will be no substantive change in content as we move”.

Can I suggest a likely pattern for both email and blogging evolution?

Check out the curve below:

A graph of growth stages

We have already experienced a steady rise followed by a steep increase in bloggers. What we should expect now is a steady decline at first, and then a stable system (climax).

Please, leave your opinion in the comments box below.

Further Reading on Business Marketing

  1. How to Upgrade Your Internet Marketing Strategy to Gain Competitive Advantage Using ‘Strategic Positioning’
  2. Self-Branding: How to Separate Yourself from the Crowd & Build Credibility on the Internet
  3. How to Maximize Your Email Marketing Strategy in 2011: What is Right & What is Wrong?
  4. 9 Tips You Need to Write and Respond to Emails Professionally
  5. Social Networking Vs Blogging & Email Vs SMS – Struggle For Existence

Last Week’s Gist (Review) – Crystal Web

28 Feb

Last week was a very interesting one.

A picture showing all images used last week on Crystal Web

An extremely fascinating gist is that of an Egyptian man in his twenties, Gamal Ibrahim, who named his baby girl ‘Facebook’ to honor the role played by Social Networks in their recent revolution.

It is funny how the Internet has changed the world. It is quite interesting that Egyptians credited Facebook, Twitter and other social networks for their successful revolution. Egyptian youths made use of the Social Media to organize the protest which began on January 25 and eventually resulted in the ousting of President Hosni Mubarak who has been in power for 30 years.

One of the very popular Egyptian newspapers wrote that he gave his daughter that name to “express his joy at the achievements made by the youths”.

Also, the discussion on the succession plan for Steve Jobs, CEO of Apple Inc is getting exciting. BBC news featured how Apple’s shareholders voted at their annual meeting against a proposal to formally disclose a succession plan.

More so, there is so much anxiety about the gradual drift of young people away from blogging. PCWorld: Small Business Center posted an article titled Farewell, Blogs! Your Days Are Numbered while The New York Times featured an article titled Blogs Wane as the Young Drift to Sites Like Twitter

I hope your week was eventful.

On Crystal Web, we had some really interesting articles:

Monday

How Facebook CEO, Mark Zuckerberg, Built a Giant Company from Nothing

This article reveals how rapid Facebook has grown, and how much the company has achieved in its seven years of life plus how people have yakked about Mark Zuckerberg’s awkward social manners. It also features Zuckerberg’s background and the secret behind Facebook’s success.

Here’s an important quote from the article,

“Zuckerberg built his giant company by constantly recreating Facebook in line with occurring trends.”

Read More Here

Tuesday

How Biz Stone Became a Mighty Force on the Internet and Co-founded Twitter

In this post, Biz Stone divulges some of the important secrets that led to the success of Twitter, Blogger, Xomba and Odeo where he has worked in the past.

You’ll find some of those amazing thoughts of Internet entrepreneurs like Biz Stone to help you lift your thinking.

Read More Here

Wednesday

Blogging for Success Anywhere in the World: Suggestions from Millionaire Bloggers

This post features really powerful statements made by some A-list bloggers who make six-figure incomes regularly.

Chris Garrett, Chris Brogan, Darren Rowse made some extremely important suggestions that can help you become a millionaire blogger anywhere in the world.

Read More Here

Thursday

Maximizing Your Social Media Strategies: Advice from Thought Leaders in Internet Marketing

The recent anxiety about a likely demise of blogging in the face of rising social networking and other media has necessitated this article. Thought leaders in Internet Marketing have a cautionary advice. Here’s an excerpt,

“You should supplement your social media strategies with a strong content driven website to strengthen your relationship with customers while getting more customers at the same time”

Read More Here

Friday

Business Tips: 5 Practical Steps to Achieving a More Productive Day

These are the days of extremely stiff competitions, unparalleled complexity and very rapid changes in the way business is done on the World Wide Web.

These business tips are aimed to help you make every day more productive. It features sound advice on how to plan better and control your day in order to compete successfully in spite of very little time.

Read More Here

SCOTT MONTY’s Secrets: How He Used Power of Social Media to Drive Ford’s Success

19 Feb

Scott MontyWe have witnessed a boom in the use of online social media and networks by internet users in the last few years. While several organizations are still searching for the best social media strategy, Scott Monty has succeeded in powerfully marketing and promoting Ford products through effective audience engagement.

In just about 3 years of being the head of social media at Ford Motor Company, he has succeeded in creating effective and efficient social networks on Twitter and Facebook together with an impressive social media blog, the Ford story where loyal fans ceaselessly yak about Ford products and also recommend them to others.

More interesting is that fact that Monty has taken audience engagement beyond the generic Twittering and Facebooking or the regular blogging.

He understands the art of actively engaging internet users.

Before the launching of Ford Fiesta, he engaged the whole internet community in a joint sport called Ford Fiesta Movement where many internet users were engaged in discussions and videos on a product that hadn’t been launched. Recently, he began another social buzz, Ford Focus Rally.

The secret behind Scott Monty’s success is quite obvious from a few facts:

Scott Monty saw the end from the beginning: He had a holistic plan. In an FIR interview, shortly after he was employed, his answers revealed that he had a full plan of action.

Right from the outset of his job, he put forth the right foot. Neville Hobson , in 2008, ran article on how he used Twitter to defuse rising criticism against Ford Motor Company.

Scott Monty’s knows how to tap the power of creativity: Creativity is induced by deep passion.

Monty is recognized as a very personable and passionate helper who was able to draw on his creativity using his passion to help people solve problems.

Scott Monty Focused more on Community Engagement than Information control:

Monty has recognized that controlling information is not the ultimate business strategy in social media. As remarked earlier, he focuses on a more powerful engagement of its audience through more interactive means.

SkiddMark remarked that:

“Ford … embraced social media, bringing on board Scott Monty who has transformed Ford’s dialogue with its customers and engaged many thousands in the most interactive campaigns of 2010.”

Scott Monty believes in what he does: It is so interesting that he did not stop at starting a blog for his company, he started another blog for himself, http://www.scottmonty.com/, where he shares his own ideas with the world.

Interestingly, Scott is a graduate of Boston’s University School of Medicine, though he also got an MBA from the same school at the same time. He spent most part of his early years in advertising and marketing before developing a passion for blogging, pod casting etc. He has now risen to become a voice and force in Online Marketing.

Scott Monty’s Style has been to listen to conversations, assess audience perspective, then engage and repeat until the wanted perspective is being passed across.

Which successful internet entrepreneur, business strategist or online marketer do you want us to discuss? What aspects of their lives are you particularly interested in?

Further Reading on Business Stories of CEOs and Founders

  1. Meet the Founder and CEO of Groupon.com, Andrew Mason, who Declined $6 Billion offer from Google
  2. Meet the Lady Millionaire, Ali Brown, Who Started Out Without a Coach or Mentor
  3. What Founding CEO & Cofounder of Skype, Niklas Zennström, Says About Business
  4. Meet GoDaddy CEO, Bob Parsons Who Said “I’ve earned everything I’ve ever received”
  5. How Cofounder & President, Arianna Huffington Started Huffington Post & Sold to AOL for $315 million
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