Several years of grossly deluded leadership have seriously crippled the productivity of the vast natural resources and the capacity of our endowed human resources in Nigeria.
Interestingly, mouths are gabbing all over the world about the huge market potential in the country; investors are quickly shifting to Nigeria (and Africa as a whole); and the government is also busy wooing investors.
What is the handwriting on the wall?
Even though homegrown Nigerians are not empowered to exploit their God-endowed business potentials, they have learnt to get going when the road gets tougher.
Despite a lack of proper business framework or support, people are still running various multi-million naira businesses. Remarkably, Author Robert Neuwirth did not fail to capture this strength of human will among Nigerians when he visited Lagos. Continue reading
No matter how big an industry is, there are always some small business owners who are making huge amount of revenue in spite of the larger competition facing them. This category of small business owners know something others do not know:
‘Small is beautiful to consumers’
If you are reading this article, then you are likely a business owner or you plan to venture out on your own as soon as you can; and most importantly, you plan to handle your business marketing by yourself.
In a bid to walk in the steps of an already successful business enterprise, many small business owners tend to brand their businesses to appear to be what they are not. This is a huge mistake and is one of the core reasons many small businesses fail at first.
Your byline as a small business owner should always be speed, specialization and service; and they shouldn’t just be byline; they should be your true values.
There are some key distinguishing qualities of your business that will help you market your business appropriately:
1. Flexible Method of Working in Small Businesses
In marketing a small business, you should emphasize the fact that you can develop a tailor-made product or provide a customized service for your clients. Continue reading