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7 Common Lies about Social Media that Can Affect You Severely

31 Jan Lies

The Internet is congested with lies, half-truths and truths. So also, as social media continues to evolve, all kinds of information are being spread.

All these lies and half-truths have slowed down the pace of success for many people. You need to begin to separate the rights from wrongs in order not to be caught in the traffic caused by the indecency of other people.

Some of the lies and half-truths you need to avoid in social media are: Continue reading

Social Media in 2012: 7 Major Things to Expect

26 Jan

As this year begins to unveil its windfalls and ills, we need to think ahead of the possible events of the year and how the events of 2011 may impact our lives in 2012.

Importantly, social media soared to a new height in 2011; it wove itself into traveling, learning, shopping, entertainment etc. Facebook surpassed 800 million users; Google Plus rose to compete with Facebook; and Twitter users began to increase again. Also, cloud technology became increasingly adopted by several businesses, and mobile communication began a powerful uptrend.

Though no one can accurately predict the future, here are 7 predictions to help your business Continue reading

Email Marketing in 2012: 5 Striking Predictions

5 Jan Marketing

In 2011, we witnessed several amazing events. Search engine results pages (SERPs) integrated social networks; Microsoft acquired Skype, Google + came out as a strong competitor for Facebook; and Twitter and Facebook advertising soared. Also, the usage of mobile gadgets skyrocketed and is still growing strongly.

The most significant of all the changes in 2011 is the advancement of social media and its influence on almost of every facet of human experience. Remarkably, Facebook recorded another height of users, nearing the 1 billion mark. For email marketing, the year 2011 has been good. More customers signed up to receive emails; email marketing got much more sophisticated; and intelligent reporting of email parameters also improved.

However, what should we expect in the coming year – 2012? Continue reading

How to Grow an Effective Twitter Audience

17 Dec

Twitter is fast becoming the hub of business communication on the Internet rather than an ordinary social network. More and more businesses are using Twitter for customer engagement, public relations, business promotions etc.

As such, it is extremely important to grow your Twitter audience in order to have maximal business impact. More importantly, you need to grow an effective Twitter audience to get much higher return on investment in time and energy.

However, there are dozens of unethical ways to get more followers on Twitter, Continue reading

How Does Your Business Fit into Year 2020?

30 Aug

The digital age is a time of accelerated changes. The smarter way to gain competitive advantage is to get information much earlier than the competition.

I came across this infographic about how the Internet is changing the world and the way we communicate. So, I thought I should share with you to help you plan smarter for your business.

Find out how your business will fit into the coming scenario:

Infographic

We may not be able to predict exactly how things will change, but this is telling us to get ready for the unexpected and most importantly,

Leverage on the things that are unlikely to change!

Further Reading for Business Owners

  1. 10 Subtle Internet Marketing Tips to Win the Business War in 2011
  2. Social Networking Vs Blogging & Email Vs SMS – Struggle For Existence
  3. Self-Branding: How to Separate Yourself from the Crowd & Build Credibility on the Internet

Facts Small Business Owners Should Know About Facebook Business Page

25 Aug A Blackberry Phone

As of today, the number of ‘active users of Facebook’ has climbed another height – over 750 million active users. That’s amazing!

Business owners everywhere on the planet are using Facebook to get new customers, build a large community of fans, and get detailed information about their visitors. Yet, there are some business owners who are not using this powerful tool, even though they have personal accounts on Facebook. They are probably afraid of mixing business with personal life.

To the best of my understanding, with a Facebook business page, you would be able to harness all the free resources of Facebook and more without necessarily relating it to your personal profile on Facebook.  Continue reading

5 Significant Uses of a Business Blog in the Online Marketing Mix

18 Aug Picture of a Key and a Dollar Sign

If very large enterprises like Ford have incorporated blogging into their online marketing mix, why should a medium or small business owner think it is a waste of time or too much of a sacrifice!

Check out the most successful small business owners, most of them run effective blogs as part of their online marketing mix. Their blogs make them stand-out as a voice in their area of expertise.

There are at least 5 unique advantages of a business blog that will give you a distinct edge over competitors.

1. A Business Blog Is A Proof Of Your Credibility.

As powerful as a website is, remember a website is just like a modified business card – it is only larger and dynamic.

For many people, the first proof of the credibility of a website comes when the owner replies their email. With a business blog, Continue reading

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