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What Business Owners Should Know About the Law of Attraction

18 Oct Law of Attraction in Business

Like Bob Proctor said in a video, The Secret, the Law of Attraction works whether you are aware of it or not. Just like the law of gravity, it rules your life even if you don’t know a law like that exists.

This is my story…

When I woke up this morning, I went over to my bookshelf to return some of the business books I just finished reading.

As I was rearranging my books, I came across my University yearbook, Vet. Class 2009. I picked it up to look at the beautiful faces of my former classmates, but I observed something quite magical as I read through our plans written in the yearbook.

Life is treating everyone of us just the way we asked… Continue reading

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A Discovery of a Small Business Owner from a Marathon

9 Sep Picture of Marathoners

A marathon never meant anything to me until my friend returned from an over 40 kilometers race to tell his story, and how small business owners can learn from it.

His story reminded me of what Brian Tracy says,

“To be successful in life, it is good to engage in some form of athletic competition in order to develop a competitive mind.”

Let me tell you how the story impacts my life as a small business owner.

Being his first time in a marathon, my friend prepared extra-hard to win the N2 million (about $14, 000) prize for the winner.

He competed with over a thousand people running through hills and valleys, rough and smooth roads, straight and winding paths with one purpose – to win the prize. From the very start, he was determined to give it all it would take.

Unfortunately, he did not win the prize, but he returned with the following timeless tips for small business owners. Continue reading

Vital Questions for Business Owners

7 Sep Picture of a man standing on a pavement

Questions are a powerful tool used to open up human consciousness to more possibilities. A business owner can use the right questions to forge ahead successfully.

In my personal life, I have used some vital questions to decide what is best for me from the myriads of opportunities knocking on my door. I have no doubt that you also would have used questions to sift through clouded reasoning at least once or twice in the past. Though this may have happened to you accidentally, it is a great way to cut through blurred lines of reasoning that sometimes hold us down, and choose what is best.

“Questions are the laser of human consciousness. Use their power to cut through any obstacle or challenge”

You may be going through a bad time in your business right now. You may have even identified where the faults come from and how they can be corrected; but you would like to prioritize appropriately. I recently passed through a bad time; so much that I felt owning a business is too much of a task, but this little exercise pulled me back to my feet and helped me prioritize properly. Continue reading

How Great Is Your Business Model?

2 Sep Picture of Interlocking shapes

How do you fish? Do you throw in a hook without bait? Do you launch tasteless baits? Or do you fish where there are no fishes at all?

A great business model should launch tasteful bait in a reliable hook where fishes are many.

Having a great business model is the underlying secret of every successful business. The frontend and the backend of your business have to align adequately. In actual fact, having a great business model is much more important than having a great product or service.

Google entered the world of search engines and revolutionized advertisement with Google Adwords and Adsense. Referring to Google ads, Michael Eisner who was involved in managing one of the search engines in existence before Google, says, “I never thought you could identify the ads, put them on the right side of the page … Continue reading

4 Unique Ideas for Marketing a Small Business

18 Aug A Man in Glasses Staring...

No matter how big an industry is, there are always some small business owners who are making huge amount of revenue in spite of the larger competition facing them. This category of small business owners know something others do not know:

‘Small is beautiful to consumers’

If you are reading this article, then you are likely a business owner or you plan to venture out on your own as soon as you can; and most importantly, you plan to handle your business marketing by yourself.

In a bid to walk in the steps of an already successful business enterprise, many small business owners tend to brand their businesses to appear to be what they are not. This is a huge mistake and is one of the core reasons many small businesses fail at first.

Your byline as a small business owner should always be speed, specialization and service; and they shouldn’t just be byline; they should be your true values.

There are some key distinguishing qualities of your business that will help you market your business appropriately:

1. Flexible Method of Working in Small Businesses

In marketing a small business, you should emphasize the fact that you can develop a tailor-made product or provide a customized service for your clients. Continue reading

How to Master Selling on the Internet: The 6 Irrefutable Principles of Persuasion

23 Apr Principles of Persuasion

Competition today is tough! Learn to lock in your customers’ interests.

Persuading your prospects more easily and quickly is necessary to get ahead of your rivals. More importantly, understanding the principle that locks in customers’ interests will help you gain competitive advantage in the face of stiff competition. Your competitors on the other hand can only imitate after you have made huge sales.

Fortunately, some people find it easy to implement these principles without thinking. However, many others struggle endlessly not knowing these fundamental Continue reading

How to Upgrade Your Internet Marketing Strategy to Gain Competitive Advantage Using ‘Strategic Positioning’

5 Apr

Most individuals and companies owe their initial achievements on the Internet to unique positions. However, this is blurred with time if the individual or company lacks the knowledge of this powerful force.

Obviously, most competitors on the Internet can always provide products and/or services of the same quality, efficiency and satisfaction as you. One thing they usually fail to accurately imitate is your strategy.

Strategic Positioning in the Internet Business

Strategic positioning involves engaging in different sets of activities from your rivals or performing similar sets of activities in a different way from your competitors.

It is what distinguishes you from all others. These differences in activities should be those that you can preserve. They may not be immediately obvious, but Continue reading

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