Internet has risen to become a major gateway to a lot of information. Consequently, the quality of written information or web content has suddenly become a major driving force in internet marketing. Good web content must possess certain critical attributes that are beneficial to the reader and the giver of web contents.
Good Web Content Must Be Engaging – Recent research reveals that majority of internet users prefer to read articles that appear very engaging. A blog post that has lots of comments normally gains more attention than one with fewer comments. Also, information presented in a format that engages the mind of a reader will generate more interest than a bland content.
In addition, writing with passive voice limits the chances of sustaining the interest of a web surfer. This occurs for two reasons: Passive voice makes you appear amateur. Unfortunately, web surfers prefer to read from experts to reduce waste of time. Secondly, it gives your visitors the freedom to click away. Thus, it is a good rule of the thumb to always write using active language.
Another strategy to keep your content engaging is to use the top-down (pyramid) approach in your write up. Mention the crux of the content in the first paragraph and expatiate with the rest of the write-up.
Good Web Content Has to Be Refreshing – It is now established that most webs surfers want to be inspired, informed or entertained. Therefore, good web content must fulfill one or more of these needs of a surfer. Most importantly, it must provide information relevant to the surfer’s interest.
Basically, good web content should contain minimal errors (which can easily smother the interest of a surfer). First of all, articles should be properly introduced and concluded. Then, the whole article itself should sound logical. The presented points have to be coherent and reasonable with little or no grammatical errors.
Importantly, editing and proofreading are standard ways to polish a complete article. These last two stages of writing are often neglected by many writers in a hurry to publish their content. The best writers know that proper editing and proofreading will turn an average article into an extraordinary write-up. Good writers usually edit and proofread in order to completely eliminate errors and improve their message.
Good Web Content Need to Be Optimized – Optimizing web contents serves two purposes: It brings the reader to the article and keeps the content interesting enough to sustain his or her interest. Web contents should be optimized for both search engines and visitors. Optimizing web content for search engines involves keywords optimization and interlinking web contents.
However, web contents can also be optimized for visitors. This involves the use of attractive heading, proper subheadings and lists to enable easy readability. Most surfers find it easy to read through contents that have smaller chunks of information. These kinds of contents take less time to read and usually encourage surfers to take a quick capture of the information on your site (though they often end up reading much more than they plan to read).
To recap, good web content must satisfy both human needs for inspiration, education and entertainment plus search engines requirements to help surfers easily locate relevant information. It should engage the attention of surfers, refresh readers and be well optimized.
Further Reading on Business Marketing
- How to Master Selling on the Internet: The 6 Irrefutable Principles of Persuasion
- How to Upgrade Your Internet Marketing Strategy to Gain Competitive Advantage Using ‘Strategic Positioning’
- Self-Branding: How to Separate Yourself from the Crowd & Build Credibility on the Internet
- How to Maximize Your Email Marketing Strategy in 2011: What is Right & What is Wrong?
- Social Networking Vs Blogging & Email Vs SMS – Struggle For Existence